Friday
January 1, 1926
The Indianapolis times (Indianapolis [Ind.]) — Marion, Indiana
“New Year 1926: $2 Strawberries, Armed Robberies, and a 56-Year Railroad Career Ends”
Art Deco mural for January 1, 1926
Original newspaper scan from January 1, 1926
Original front page — The Indianapolis times (Indianapolis [Ind.]) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

New Year's Day 1926 in Indianapolis brought both celebration and crime to the Circle City. While parents William and Mrs. Keough welcomed the city's first baby of 1926 at Methodist Hospital just after midnight, the streets told a different story. Multiple hold-ups and burglaries marked the year's violent beginning, including a Negro bandit who attacked grocer Charles Mack and his wife with a blunt instrument on Paris Avenue, sending Mack to the hospital. Motorcycle Officer Clifford Beeker fired three shots at close range at another hold-up man near Riverside Park but the criminal escaped into the night. Meanwhile, luxury and hardship sat side by side in the new year's economy. Wealthy Indianapolis residents paid an astronomical $2 to $2.50 per quart for Florida strawberries — nearly 5 cents per berry — to garnish their New Year's cocktails, while county officials celebrated a massive $791,649.70 increase in gasoline tax receipts, reflecting the booming automobile culture. The Big Four Railroad bid farewell to engineer Charles N. Zepp after an remarkable 56 years of service, as new Republican county commissioners took office and Marion County taxes climbed over $1.2 million from the previous year.

Why It Matters

This front page captures America at the height of the Roaring Twenties' contradictions. The astronomical strawberry prices and cocktail culture reflect the era's unprecedented prosperity and conspicuous consumption, while Prohibition drove the creative use of 'fruit cocktails' that likely contained more than fruit. The surge in gasoline tax revenue tells the story of America's love affair with the automobile — by 1926, car ownership was transforming from luxury to necessity. Yet beneath the prosperity lurked the social tensions that would define the decade. The crime wave starting the new year hints at the urban problems accompanying rapid modernization, while the changing of political guard in Indianapolis reflects the broader Republican dominance that characterized the business-friendly 1920s.

Hidden Gems
  • Florida strawberries sold for $2-$2.50 per quart in Indianapolis — with about fifty berries per box, that's nearly 5 cents per individual strawberry for New Year's cocktails
  • A grocery store burglar at 2867 Central Avenue made off with exactly $1.80 in pennies — imagine lugging all those coins
  • Charles N. Zepp started working for the Big Four Railroad at age 14 and became an engineer by 20, retiring after 56 years of service
  • The final quarterly settlement by county courts collected $45,744.64, with deputy city clerk John Ambuhl writing 'Goodby' in red ink on the ledger for his final collection
  • Marion County processed 75,951,906 gallons of gasoline in the final quarter of 1925 — an increase of 2,625,911 gallons over 1924
Fun Facts
  • That $2.50 strawberry splurge equals about $40 per quart today — proving wealthy Americans have always paid ridiculous prices for out-of-season fruit
  • The 75+ million gallons of gasoline consumed in Marion County represents the explosion of car culture — Henry Ford's assembly line had made cars affordable, and by 1926 there was one car for every five Americans
  • Schloss Brothers Clothing store was being replaced by a J.G. McCrory 5-and-10-cent store — part of the retail revolution that would eventually become modern discount chains like Walmart
  • The Big Four Railroad that employed Charles Zepp for 56 years was formally known as the Cleveland, Cincinnati, Chicago and St. Louis Railway — it would be absorbed by the New York Central system within a decade
  • Those municipal courts taking over operations were part of Progressive Era reforms to modernize city government and reduce corruption in local justice systems
Sensational Roaring Twenties Prohibition Crime Violent Economy Trade Transportation Rail Transportation Auto Prohibition
February 14, 1921 January 2, 1926

Also on January 1

1836
New Year's Day 1836: Inside the Price of Pianos, People & Property in Slave-Era...
Daily national intelligencer (Washington City [D.C.])
1846
January 1, 1846: Democrats Plot Polk's Re-Election While Oregon Teeters on the...
Indiana State sentinel (Indianapolis [Ind.])
1856
New Year's Day 1856: When New Orleans Ruled America's Waterways—See the Ships...
New Orleans daily crescent ([New Orleans, La.])
1861
New Orleans on the Edge: Last Days Before Secession (Jan. 1, 1861)
New Orleans daily crescent ([New Orleans, La.])
1862
New Orleans on the Brink: How a City Mobilized for War—New Year's Day 1862
New Orleans daily crescent ([New Orleans, La.])
1863
Emancipation Day 1863: When Freedom Arrived, Violence Followed
Worcester daily spy (Worcester [Mass.])
1864
Jan. 1, 1864: Worcester Celebrates Emancipation's First Birthday as Union...
Worcester daily spy (Worcester [Mass.])
1865
New Year 1865: Lincoln counts his $18M cotton haul as the Confederacy crumbles
New York dispatch (New York [N.Y.])
1866
Death, Trials & Secret Empires: What 1866 America Feared Most (Plus Chicago's...
Chicago tribune (Chicago, Ill.)
1876
A General Warns of Disaster: Read Arizona's Prophetic 1876 Indian Policy Debate
Arizona citizen (Tucson, Pima County, A.T. [i.e. Ariz.])
1886
Inside Cleveland's Glittering New Year's Ball: Diamond Necklaces, Diplomatic...
The Washington critic (Washington, D.C.)
1896
Gold or Greenbacks? America's Treasury on the Brink—and a Sailor Goes Mad at Sea
The Dalles weekly chronicle (The Dalles, Or.)
1906
1906: Three German Businessmen Vanish at Pearl Harbor (Plus a Pastor Becomes a...
The Hawaiian star (Honolulu [Oahu])
1927
How Nevada Negotiators Reshaped the West—And Why Las Vegas Couldn't Stop...
Las Vegas age (Las Vegas, Nev.)
View all 14 years →

Wake Up to History

Every morning: one front page from exactly 100 years ago, with context, hidden gems, and an original Art Deco mural. Free.

Subscribe Free