Thursday
September 24, 1846
The Columbian fountain (Washington, D.C.) — Washington, Washington D.C.
“A Penny Newspaper Declares War on Whiskey: Inside Washington's 1846 Temperance Crusade”
Art Deco mural for September 24, 1846
Original newspaper scan from September 24, 1846
Original front page — The Columbian fountain (Washington, D.C.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

The Columbian Fountain—a new temperance newspaper edited by Ulysses Ward and his son Rev. J. T. Ward—launched in Washington, D.C. on September 24, 1846, selling for just one cent per issue. The paper declares itself 'Devoted to Temperance, Morality, Literature, Arts, Science, Business and General Intelligence,' promising to blend 'variety, amusement, and instruction' while crusading against alcohol. The front page features a rousing temperance anthem by James Little, titled 'The Invitation,' set to the tune 'Walk along John,' which pleads with 'all topers' to abandon liquor and join the movement. The song warns that drinking 'starves wife and children sure' and 'has its millions slain, and millions also made insane.' Beyond this moral crusade, the page is crowded with the practical infrastructure of mid-19th century Washington: mail schedules for routes to Baltimore, Philadelphia, New York, and Boston; advertisements for imported earthenware and china; merchant tailor offerings; and an excerpt from a serialized gothic tale by George Lippard about a Christmas night at a farmhouse in Trenton.

Why It Matters

The Columbian Fountain arrives during America's explosive temperance movement—a decade before the Maine Law of 1851 would establish the first statewide prohibition, and nearly 70 years before the 18th Amendment. In 1846, temperance was a massive social reform effort, rivaling abolitionism in intensity. The fact that a newspaper could launch solely devoted to this cause shows how central the anti-alcohol crusade had become to American moral life. Washington, D.C. itself was a rough frontier city in the 1840s, with saloons and taverns everywhere; a temperance paper here was fighting an uphill battle. The paper's emphasis on reaching 'all topers' and the explicit targeting of working men ('cold water boys') reveals how temperance advocates saw alcohol as destroying families and the working class—a class anxiety that would reshape American politics for decades.

Hidden Gems
  • The Mutual Life Insurance Company of New York had established an agent in Washington (C. S. Fowler, on 7th street)—this was life insurance in its infancy, barely two decades old in America, and still a novelty many Americans didn't understand.
  • Tho. Pursell's earthenware and china ad lists 'Cornelius's solar, lard, or oil Lamps, new patterns, and at reduced prices'—these were high-tech 1840s lighting solutions, competing with candles for the wealthy.
  • Dr. Jonas Green advertised his services as a 'practitioner of the Homoeopathic system of medicine'—homoeopathy was a brand-new alternative medicine movement that had arrived in America only in the 1830s, already generating the same skepticism it does today.
  • W. Whitney's Boot and Shoe Dealer specifically advertises boots 'suitable for plantation use'—a direct appeal to Southern slaveholding customers just as the Mexican-American War was intensifying sectional tensions over slavery's expansion.
  • Samuel Devaugh offered 'cupping, leeching and bleeding' services with 'a large supply of best Swedish Leeches'—bloodletting was still mainstream medicine in 1846, despite growing medical doubt, and imported leeches were premium medical supplies.
Fun Facts
  • The paper cost one cent—the same price as the New York Sun, America's first 'penny press,' launched in 1833. By 1846, the penny newspaper was reshaping American democracy by making news affordable to working people for the first time.
  • Rev. J. T. Ward is listed as Assistant Editor—he was Ulysses Ward's son, typical of family newspaper operations in the era. Within a decade, the wire telegraph would transform newspapers, making family operations like this increasingly obsolete.
  • The temperance song warns that liquor 'starves both wife and children sure'—this wasn't poetic exaggeration. Studies show that in 1846 America, alcohol consumption was triple what it is today, and domestic violence and family poverty linked to drinking was epidemic in working-class neighborhoods.
  • George Lippard's serialized tale was published in the Saturday Courier and reprinted here—Lippard was one of America's first mass-market fiction writers and would become famous for his sensational novels. Serial fiction in newspapers was how most Americans encountered novels before the public library.
  • The 'mail arrangements' section lists that Eastern Mail closes at '4½ and 9 P.M. daily'—this level of detail shows how crucial the postal service was to Washington's function as a capital city. The railroads and telegraph were just arriving; the post office was still the backbone of national communication.
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