“Win a Studebaker! Inside a 1927 Kentucky newspaper's wild subscription sales war—and a murder case that hinged on one witness”
What's on the Front Page
The Hazard Herald's October 25, 1927 front page is dominated by a spirited campaign to sell newspaper subscriptions—with a $3,500 grand prize of a five-passenger Studebaker closed car going to the top salesperson. The paper emphasizes there's "still time to enter" and "no losers," since all active candidates earn a 10% commission on subscriptions. Meanwhile, the Hazard High School Bulldogs defeated the Tigers 19-0 in a hard-fought football match, with standout runs by Brashear and touchdowns by Boggs and Rose. In local business news, the Dail Furniture Company is opening November 5th in the Middleburg Building with a full stock of furniture, stoves, radios, and home furnishings on the way. The page also covers a murder case: two Black men, Mervin "Red" Combs and Charley Turner, were held on circumstantial evidence for killing a Syrian pack peddler named S.A. Solomon, shot on a hill road near Combs the first week of October. A witness named Lewis Ward testified he'd seen one of them with a shotgun near the scene.
Why It Matters
This snapshot captures small-town America in the high-energy 1920s—a moment when local newspapers were still the nerve center of community life and economic opportunity. The Hazard Herald's aggressive subscription-sales campaign reflects how newspapers competed ferociously for circulation, using contests and prizes as marketing tools. The integration of sports coverage, local business, crime reporting, and civic announcements shows how deeply the paper was woven into daily life in Perry County, Kentucky. Meanwhile, the murder case illustrates ongoing racial tensions and the reliance on eyewitness testimony in a region where formal law enforcement was still developing. This was Prohibition-era America too—note the liquor raids in the sheriff's office coverage—where small Kentucky towns were battlegrounds in the enforcement of federal alcohol laws.
Hidden Gems
- The subscription price was only $2 a year for Perry and adjoining counties, yet the paper now published twice weekly—remarkable value for information in a rural area with limited access to outside news.
- Mrs. Logan Johnson of Walkertown became 'the first woman to ever file in Hazard for the Graded School Board'—a pioneering moment for female political participation in a conservative Kentucky county, though the Herald reports it almost in passing.
- A ten-year-old boy named Raymond Baker was in critical condition after a logging camp stove accident scalded his face, head, and body—a grim reminder of workplace safety conditions for children in 1920s Appalachia.
- The murder victim, S.A. Solomon, is identified as a 'Syrian pack peddler'—evidence of immigrant merchants traveling rural Appalachian circuits, a largely forgotten piece of 1920s American commerce.
- Election officials were appointed across 30 voting districts in Perry County, each with a Republican, Democrat, clerk, sheriff's representative, and judge—an elaborate grassroots election machinery still largely conducted by hand-written appointments mailed by county clerk.
Fun Facts
- The Studebaker Big Six sedan being offered as the grand prize represented the height of 1920s automotive technology—Studebaker was the nation's largest independent automaker, and a 'closed car' (fully enclosed cabin) was still a luxury feature; most Americans drove open roadsters.
- Hazard High School faced off against Millersburg Military Institute, described as having 'not lost a football game for two years' and were 'basketball champions of the State last year'—small-town Kentucky high schools were developing genuine athletic dynasties during this era.
- The Red Cross worker Miss Clyde B. Schulman is mentioned in connection with Hazard Field and an upcoming roll call on Armistice Day—showing how the Red Cross was still actively mobilizing communities just nine years after WWI ended, and Armistice Day (November 11) was a major civic observance.
- The paper boasts it has 'the largest circulation of any county paper in Kentucky'—at a time when hundreds of independent local papers still thrived across America before radio and chain consolidation transformed media.
- Prohibition enforcement was clearly active: the sheriff's office seized moonshine, beer, and 'hot water bottles which had held whiskey' from citizens—the paper matter-of-factly reports multiple liquor arrests as routine weekend business in a rural Kentucky town.
Wake Up to History
Every morning: one front page from exactly 100 years ago, with context, hidden gems, and an original Art Deco mural. Free.
Subscribe Free