Thursday
March 3, 1927
St. Croix avis (Christiansted, St. Croix [V.I.]) — Charlotte Amalie, Island
“Barbed Wire & Wireless Signals: How the World Was Breaking Apart in March 1927”
Art Deco mural for March 3, 1927
Original newspaper scan from March 3, 1927
Original front page — St. Croix avis (Christiansted, St. Croix [V.I.]) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

The St. Croix Avis leads with urgent international telegrams painting a picture of global tension in early 1927. Shanghai is in crisis: three thousand British regulars have dug in along the International Settlement's border, stringing barbed wire and positioning machine guns as Chinese troops surge into the city. The British and French have fortified their settlements with fresh entrenchments and sandbags, responding to desperate pleas from Shanghai's Municipal Council. Meanwhile, London celebrates a technological triumph—the Marconi Company's beam wireless station in Australia has been fully overhauled and is now transmitting two-way signals to England at speeds of 250 to 350 letters per minute, matching the speed of the England-Canada route. On the home front, a £150,000 scholarship fund for coal miners' children has been established across Oxford, Cambridge, and other British universities. The theatrical highlight: the Christiansted Theatre is showing "His Hour," a Metro-Goldwyn adaptation of an Elinor Glyn novel, with theatre magnate Claude F. Lee calling it the season's most acclaimed picture, starring Aileen Pringle and John Gilbert.

Why It Matters

In 1927, America and Europe were still digesting the aftershocks of World War I while anxiously watching Asia destabilize. The Shanghai Crisis—barely reported in American newspapers at first—was the opening act of Japanese expansionism that would lead to full invasion of China in 1937 and ultimately Pearl Harbor. Meanwhile, Britain's investment in wireless technology and scholarship programs reflected the era's faith in progress and modernization. The United States itself was in the midst of the Jazz Age boom, yet geopolitically it remained isolationist, watching these global powder kegs from afar. This Virgin Islands newspaper captures the moment when the world was fragmenting again, just nine years after "the war to end all wars."

Hidden Gems
  • The Christiansted Theatre's ad emphasizes 'Only one opportunity of seeing "His Hour" will be given in each theatre'—a reminder that in 1927, theatrical releases were handled like touring productions, not simultaneous national releases. Movies were rare events worth planning for.
  • E. G. Stakemann's Firestone tire ad lists balloon cord tires at 29 x 4.40—balloon tires were the cutting-edge luxury feature of the late 1920s, softer and more comfortable than traditional cords, and their appearance in a Caribbean colony suggests how quickly American automotive technology spread globally.
  • The St. Croix Avis subscription cost is listed as 50 cents monthly or 2 cents per single copy—about $8.50 and $0.34 in today's money, making daily newspapers a genuine luxury purchase for ordinary families.
  • The West India Oil Company's ad for 'Anti-Knock Gasoline' promoted a fuel technology that had only recently been commercialized; this is one of the earliest ads for what would become the industry standard, and it was already reaching Caribbean markets.
  • The paper notes it was 'registered as second-class matter May 1907'—meaning this 1927 edition represents 20 years of continuous publication in a remote colonial outpost, testament to the Caribbean's integration into American media infrastructure.
Fun Facts
  • The Shanghai crisis mentioned in the lead telegram would escalate dramatically over the following months. By April 1927, Chiang Kai-shek's Nationalist forces would turn on the Communists in Shanghai, killing thousands in what became known as the White Terror—a turning point that set China on the path to civil war and, eventually, World War II.
  • Elinor Glyn, whose novel "His Hour" is being promoted on this page, was one of the most influential women in Hollywood at the time—she coined the term "It" to describe sex appeal, and her novels were considered scandalously romantic. This film brought her glamorous, provocative world to the Caribbean.
  • The Marconi beam wireless technology mentioned in the London telegram represented cutting-edge 1920s communication. Within a decade, this technology would become obsolete as radio broadcasting matured, but in 1927 it seemed like the future of instant global communication—the predecessor to what we'd eventually call the internet.
  • The British miners' welfare scholarship scheme announced here was part of post-war labor reforms attempting to placate the working class after the traumatic General Strike of 1926. These scholarships were progressive for their time—yet they still excluded most workers and capped benefits far below what would later become the NHS.
  • The Virgin Islands themselves had been under U.S. control for only a decade in 1927, purchased from Denmark in 1917 as a strategic military asset during World War I. This newspaper represents the early Americanization of the islands, with ads for Firestone tires and references to American universities alongside colonial governance.
Anxious Roaring Twenties Prohibition Politics International War Conflict Science Technology Entertainment Economy Trade
March 2, 1927 March 4, 1927

Also on March 3

1836
The Slave Market Next to the Glass Works: What a 1836 Washington Newspaper...
Daily national intelligencer (Washington City [D.C.])
1846
1846: Congress Threatens War Over Oregon—'We'll Match Britain Triple-Fold' |...
The daily union (Washington [D.C.])
1856
The Lottery Fever & Housing Rush of 1856 Washington—What the Classifieds Reveal...
Daily national intelligencer (Washington City [D.C.])
1861
"O Thou! Whose High Voice..." — Memphis Hails Davis as Confederacy Forms (March...
Memphis daily appeal (Memphis, Tenn.)
1862
Evansville Pivots: How a Border Town's Factories Became War Profiteers (1862)
The Evansville daily journal (Evansville, Ia. [i.e. Ind.])
1863
Napoleon's Secret Messages & the Day the South Thought France Would Save Them...
Memphis daily appeal (Memphis, Tenn.)
1864
Cumberland, 1864: How a Border Town Kept Selling Homes While the War Raged
Civilian & telegraph (Cumberland, Md.)
1865
📰 1865: When a Maine paper published Civil War romance (and ads for artificial...
The Portland daily press (Portland, Me.)
1866
Congress Bypasses Johnson on Reconstruction—And Arson Erupts in New York (March...
Chicago tribune (Chicago, Ill.)
1876
Inside a Maine newspaper's 1876 front page: Patent medicines, postal routes,...
Daily Kennebec journal (Augusta, Me.)
1886
When an Elevator Killed a Nun: Washington's Morning of Tragedy and Military...
The Washington critic (Washington, D.C.)
1906
1906: Chinese rebels mass on Pekin as Alaska mourns beloved judge
The Nome tri-weekly nugget (Nome, Alaska)
1926
1926: Union Boss Jailed, $700 Dogs Stolen with Meat Bait, and Coolidge's...
The Indianapolis times (Indianapolis [Ind.])
View all 13 years →

Wake Up to History

Every morning: one front page from exactly 100 years ago, with context, hidden gems, and an original Art Deco mural. Free.

Subscribe Free