Saturday
February 12, 1927
Las Vegas age (Las Vegas, Nev.) — Las Vegas, Nevada
“The $500,000 Deal That Bet Vegas's Future on Tourism (Feb. 12, 1927)”
Art Deco mural for February 12, 1927
Original newspaper scan from February 12, 1927
Original front page — Las Vegas age (Las Vegas, Nev.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

Las Vegas is about to boom. On February 12, 1927, the Las Vegas Age announces that A. L. Richmond has finally cleared the last hurdle to build a half-million-dollar resort hotel on a 90-acre site — the Union Pacific has signed the deed. Richmond promises construction will begin "as soon as plans have been worked out," and he's explicitly positioning the hotel as the social and civic heart of the city, complete with space for clubs, conventions, and cross-pollination between wealthy out-of-state guests and local residents. Meanwhile, development mogul J. A. Moore — who recently acquired the 5,800-acre Lindsey ranch — is arriving in town to push his own ambitious projects forward. The Colorado River Compact negotiations continue to stall in Los Angeles, but hope persists. Locally, a Mexican laborer named Etaainilado Diaz was convicted of stabbing Ramon Villanuiba and sentenced to 1-2 years in the state penitentiary in record time after pleading guilty — the paper notes approvingly that it's the second such "speedy and economically" resolved case this year. In cheerier news, 700 Texas pecan trees are being shipped to the valley to test agricultural possibilities across 50 acres.

Why It Matters

In 1927, Las Vegas was still a tiny railroad town of maybe 5,000 people, but America's infrastructure boom and newfound automobile culture were about to transform it. The Boulder Dam project (mentioned as 'Swing-Johnson Boulder Dam') loomed on the horizon—it wouldn't be approved until 1928 but was already reshaping regional conversation. The pecan trees and highway investments signal Desert West agricultural ambitions, while Richmond's resort hotel reflects the emerging resort culture that would eventually define Vegas. This is the moment before the deluge: the articles capture a town positioning itself for the 20th century, unaware it would become a completely different place by 1931. The casual legal speediness and the racial undertones of the Diaz case also reveal local attitudes of the era.

Hidden Gems
  • Richmond explicitly promises to provide 'ample accommodation for the use of all your clubs and civic orders' in his resort hotel — a remarkable pledge that the wealthiest destination hotel would serve as a public civic center, suggesting a very different vision of hospitality than Las Vegas would later become.
  • The Moapa Valley Poultry Association is marketing eggs 'in a very attractive carton' with a 'guarantee back of the goods' — an early example of branded agricultural product packaging and quality assurance in rural Nevada, pre-dating supermarket standardization by years.
  • Dr. George H. Brimhall, president emeritus of Brigham Young University, is touring Southern Nevada, and the paper breathlessly compares him to David Starr Jordan as 'next to' the greatest teacher in Western America — suggesting how seriously the valley's LDS communities took educational authority.
  • John Toibbler's daughter Esther is 'recovering rapidly from her recent operation' in St. George, casually documenting surgical care being accessed across state lines as routine community health logistics.
  • The paper reports that $166,000 in forest service revenue is being distributed to four Western states for schools and roads — Idaho, Nevada, Utah, and Wyoming each receiving different allocations, revealing how federal lands subsidized Depression-era infrastructure before it hit.
Fun Facts
  • The grand jury panel includes 'Mrs. Van Santongue' and four other women among 24 jurors — a notable inclusion for 1927, when female jury service was still legally restricted or controversial in many states. Nevada was ahead of much of the country on this.
  • Dr. Brimhall 'when a boy, with his parents pioneered the Muddy valley, he was here in '66' — meaning he arrived during the aftermath of the Civil War, making him a living link to 19th-century Mormon settlement. He's not ancient, just from remarkably early Nevada.
  • The paper mentions the Union Pacific's role in Las Vegas real estate deals as if it's routine — the railroad company was still a dominant land baron and development force in 1927, controlling major tracts that would shape the city's geography for decades.
  • James K. Wadsworth and Elva Bently's quiet wedding, held 'owing to the illness of the groom's grandmother,' happened the same week the groom's mother (Mrs. George Wadsworth) was traveling to St. George for a funeral — suggesting multiple family medical crises overlapping, a reminder that pre-antibiotic illness was woven into ordinary life rhythms.
  • Nevada received $21,364.62 in 1926 forest service revenue while Wyoming got $24,926.23 — seemingly small sums that were actually substantial for Depression-era state budgets, funding rural roads and schools that connected remote mining and ranching communities.
Celebratory Roaring Twenties Economy Trade Transportation Rail Agriculture Crime Trial Civil Rights
February 11, 1927 February 13, 1927

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