Friday
December 17, 1926
Montgomery County sentinel (Rockville, Md.) — Maryland, Gaithersburg
“When a Ford cost $150 and photographers went door-to-door: Small-town boom times, December 1926”
Art Deco mural for December 17, 1926
Original newspaper scan from December 17, 1926
Original front page — Montgomery County sentinel (Rockville, Md.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

The Montgomery County Sentinel's front page is dominated by local business advertisements showcasing the economic prosperity of mid-1920s suburban Maryland. The Liberty Milling Company of Germantown promotes their Silver Leaf and Snow Drop flour brands, boasting they're "the largest buyers of wheat in Montgomery county" and maintaining "high standard of prices." Cashell's Garage offers an impressive selection of used automobiles, including a Ford Sedan for $150, Chevrolet Sedan for $175, and a Buick Coupe for $250. The Granite Lumber & Mill Work Company advertises their complete construction supplies, while Hicks & Son hawks "Wear-Ever" aluminum cookware specials, including a percolator and griddle cake plate. Buried among the advertisements is a legal notice for creditors of John Bernard Diamond, recently deceased, and what appears to be the beginning of a serialized story titled "What the Photographs Revealed" by Margaret Middleton, featuring a struggling photographer named Roslyn Boyd who accepts half-price work to support his sick wife and children.

Why It Matters

This page captures small-town America at the height of the Roaring Twenties' economic boom. The abundance of automobile advertisements reflects the revolutionary impact of mass-produced cars on American life—by 1926, there was roughly one car for every five Americans, transforming how people lived, worked, and socialized. The thriving local businesses, from flour mills to lumber yards, illustrate the prosperity that defined much of the decade before the 1929 crash. The serialized fiction about a down-on-his-luck photographer also reflects the era's optimism and belief in individual opportunity—themes that would soon be tested by economic reality.

Hidden Gems
  • A Ford Sedan could be bought for just $150 at Cashell's Garage—equivalent to about $2,400 today, showing how affordable cars had become by the mid-1920s
  • The Liberty Milling Company proudly advertises that they 'do not buy wheat to ship'—they buy only 'for our own milling needs,' highlighting the local, self-contained nature of 1920s commerce
  • An experienced auctioneer named Vernon G. Owen offers to sell real or personal property 'in Montgomery county or any part of Maryland, Virginia or District of Columbia on VERY LIBERAL TERMS'—all caps emphasis and all
  • The subscription rate was '$1.50 if paid in advance' but jumped to 'Two Dollars if paid at the end of the year'—a 33% penalty for late payment that would equal about $32 today
Fun Facts
  • That $250 Buick Coupe at Cashell's Garage represents about $4,000 today—remarkably affordable considering a new Buick in 1926 cost around $1,200, showing how quickly cars depreciated
  • The Granite Lumber Company's Washington, D.C. location boasted '105 years' in business, meaning they started in 1821—the same year Missouri became a state and Napoleon died on St. Helena
  • Montgomery County was experiencing a building boom in 1926—construction nationwide hit record highs that year with over 900,000 housing starts, more than any year until after World War II
  • The serialized story about a photographer reflects the era's fascination with new technology—by 1926, Kodak had made cameras accessible to average Americans, and photography was transforming from professional craft to popular hobby
  • That aluminum cookware advertisement was perfectly timed—aluminum production had exploded during WWI, and by the mid-1920s, companies like Alcoa were aggressively marketing 'modern' aluminum goods to replace traditional cast iron
Celebratory Roaring Twenties Prohibition Economy Trade Transportation Auto Science Technology
December 16, 1926 December 18, 1926

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