Monday
October 18, 1926
South Bend news-times (South Bend, Ind.) — South Bend, Indiana
“1926: America Goes Gaga for a Queen (While Bootleggers Run Wild)”
Art Deco mural for October 18, 1926
Original newspaper scan from October 18, 1926
Original front page — South Bend news-times (South Bend, Ind.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

Queen Marie of Romania is steaming toward New York Harbor aboard the luxury liner S.S. Leviathan, preparing to make history as the first queen to visit America without her king. The city is in a tizzy of preparation, with citizens practicing walking backwards out of rooms (proper royal etiquette) while keeping 'arnica and adhesive bandages at hand' in case they fall. Meanwhile, American manufacturers are shamelessly competing for royal endorsements—one successful auto dealer already gifted Marie 12 motor cars after pulling strings at the American legation in Bucharest. The queen's 150 trunks stuffed with Paris creations have sparked such excitement that sketches of her gowns are already being displayed in shop windows via radio transmission. Elsewhere, New Jersey state troopers are coming up empty-handed in their manhunt for mail truck robbers who escaped with $150,000 after killing one man and wounding two others. Despite searching with 'riot guns and tear gas' and raiding 27 roadhouses, they've found only two moonshine stills. In South Bend itself, the new Y.W.C.A. residence—the largest in Indiana at a cost of $300,000—was dedicated before 300 people, while prominent Republican leader Herman A. Tohulka, former city controller and real estate mogul, died at Epworth Hospital after an eight-month battle with diabetes.

Why It Matters

This snapshot captures America in 1926 at the height of its confident, celebrity-obsessed Jazz Age. The nation is so prosperous and secure that a foreign queen's fashion choices dominate headlines over serious political campaigns. The breathless coverage of Queen Marie's visit—complete with corporate gift-giving and merchandising tie-ins—shows how America was discovering its power to turn anything into entertainment and commerce. Yet beneath the glittering surface, the story of bootlegger manhunts and the mention of Norway's liquor referendum remind us that Prohibition was creating a parallel criminal economy. The massive $300,000 Y.W.C.A. building reflects both the era's construction boom and the growing independence of American women, who were carving out new spaces in society just six years after winning the vote.

Hidden Gems
  • New Yorkers were literally practicing 'walking out of a room backwards without falling down' to properly greet Queen Marie, keeping medical supplies handy for inevitable tumbles
  • Queen Marie traveled with exactly 150 trunks full of Paris fashion, and sketches of her gowns were being transmitted by radio and displayed in shop windows before she even arrived
  • One enterprising auto dealer went all the way to Bucharest and 'pulled wires in the American legation' just to present Queen Marie with 12 motor cars
  • The South Bend News-Times cost just three cents and had a Saturday circulation of exactly 28,421 readers
  • During the New Jersey bandit manhunt, troopers searched 200 people for weapons and found exactly one armed person—who had a legal permit
Fun Facts
  • The S.S. Leviathan carrying Queen Marie was originally a German ocean liner seized during WWI—it would later be scrapped during the Great Depression when luxury travel collapsed
  • Queen Marie was actually British-born (granddaughter of Queen Victoria) but became one of Europe's most glamorous royals; her American tour was partly a desperate attempt to secure loans for bankrupt Romania
  • That $300,000 Y.W.C.A. building represents about $4.8 million in today's money—a massive investment showing how flush American institutions were in 1926
  • Norway's liquor referendum mentioned in the paper would actually pass, ending their prohibition experiment while America's continued for seven more years
  • The paper mentions manufacturers competing for royal endorsements with 'automobiles, typewriters, tooth paste and shoe polish'—foreshadowing the modern celebrity endorsement industry
Sensational Roaring Twenties Prohibition Politics International Crime Organized Womens Rights Entertainment Prohibition
October 17, 1926 October 19, 1926

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