Sunday
April 25, 1926
South Bend news-times (South Bend, Ind.) — South Bend, Saint Joseph
“When Fortune Telling Cost $25 a Day (And Other Tales from 1926)”
Art Deco mural for April 25, 1926
Original newspaper scan from April 25, 1926
Original front page — South Bend news-times (South Bend, Ind.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

Nature unleashed devastating fury across the American Southwest in April 1926, as fifteen people perished in a deadly combination of cyclones, tornadoes, and torrential flooding that swept through Texas and Oklahoma before marching northward. The storm system carved a twelve-mile swath of destruction near Fillmore, Oklahoma, where Monroe Jackson and his wife were killed when their farmhouse was lifted into the air and smashed to earth 100 yards away. Meanwhile, eleven others drowned or were struck by lightning in Texas as miles of railroad tracks washed out and lowlands disappeared under floodwaters. Closer to home in South Bend, Indiana, a very different kind of storm was brewing. Miss Pearl Hall, a 36-year-old fortune teller, found herself in legal trouble after charging a police officer $1 to predict his future — telling Officer Leo Williams she saw him 'wearing a uniform and associating with men who wear uniforms.' Her arrest under a 17-year-old city ordinance requiring fortune tellers to pay $25 per day in licensing fees made her only the second or third person ever prosecuted under the forgotten law.

Why It Matters

This front page captures America in 1926 at a fascinating crossroads between old superstitions and modern skepticism, between natural disasters and human folly. The deadly storms reflect the era's vulnerability to weather before advanced forecasting, while the fortune teller case shows small-town authorities grappling with how to regulate the mystical arts during the Roaring Twenties' cultural upheaval. The building boom mentioned in South Bend — with $715,568 in permits issued in April alone — mirrors the nationwide construction frenzy of the mid-1920s that would soon contribute to the economic bubble preceding the Great Depression.

Hidden Gems
  • The South Bend News-Times cost ten cents on Sunday — equivalent to about $1.65 today, making it quite expensive for daily news consumption
  • Miss Pearl Hall's $25-per-day fortune telling license fee from 1909 would equal roughly $410 per day in today's money — an astronomical sum designed to discourage the practice
  • The paper boasted a paid circulation of exactly 24,879 readers, showing the precision with which newspapers tracked their reach in the pre-television era
  • A sales counselor from the W.W. Kimball piano company was scheduled to speak to the Chamber of Commerce about getting 'Out of the Rut' — reflecting the era's obsession with business motivation
  • Canadian Club members planned to hear about Ontario's 1925 gold and silver mining records, highlighting the cross-border business interests of the industrial Midwest
Fun Facts
  • Prince Li mentioned in the brief death notice was actually the last Emperor of Korea, whose death marked the end of the Yi Dynasty that had ruled Korea for over 500 years before Japanese occupation
  • The Paris art students' ball mentioned as being 'wilder than ever' was part of the legendary Bal des Quat'z'Arts, an annual celebration that scandalized tourists and inspired countless American expatriate writers of the Lost Generation
  • Dr. William Leland Stowell's suggestion that 'prize athletes marry prize students' reflected the era's disturbing fascination with eugenics — ideas that would later influence Nazi ideology
  • The French debt negotiations mentioned on the front page were part of the complex web of World War I reparations that would ultimately contribute to Germany's economic collapse and the rise of extremism
  • South Bend's building boom included permits for the Colpaert Realty Corp's 'Belleville' development — the kind of suburban expansion that would reshape American cities throughout the century
Sensational Roaring Twenties Disaster Natural Crime Trial Weather
April 24, 1926 April 26, 1926

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