Monday
March 8, 1926
Brownsville herald (Brownsville, Tex.) — Texas, Cameron
“1926: When Texas newspapers grew bigger and Mexican nuns fled north”
Art Deco mural for March 8, 1926
Original newspaper scan from March 8, 1926
Original front page — Brownsville herald (Brownsville, Tex.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

The Brownsville Herald proudly announced its transformation from a seven-column to an eight-column newspaper format on March 8, 1926, declaring itself "the first daily newspaper south of Houston to enter the eight-column field." The change represented more than a year of planning and investment in new equipment, as the paper positioned itself to serve the booming Lower Rio Grande Valley with expanded coverage and improved appearance. Meanwhile, political drama unfolded as Republican Party leaders in Texas categorically denied charges made by Representative Harry M. Wurzbach, who had accused federal office holders of being levied for campaign contributions. The GOP executives fired back that "less than 10 per cent of the total number of federal employes in the state have given so much as one cent" and accused Wurzbach of selfishly sacrificing party growth to keep "trading himself into congress." In Geneva, the League of Nations convened a special session to consider Germany's entry, with delegates ranging from hopeful to pessimistic about resolving the crisis.

Why It Matters

This page captures Texas in the midst of the 1920s land boom, particularly in the Rio Grande Valley where citrus orchards were selling for $1,500 per acre (up from $1,000 just months before). A St. Louis couple's glowing letter about investing in "El Jardin addition" reflects the nationwide speculation fever that would soon contribute to the economic bubble's burst. The Republican Party infighting also illustrates the South's complex political realignment during this era, as the traditionally Democratic region saw growing GOP activity tied to federal patronage and prohibition enforcement.

Hidden Gems
  • La Feria citizens contributed $1,000 toward purchasing a hose and chemical truck for fire protection, with delivery expected within six weeks
  • A ten-acre citrus orchard owned by Dr. L.F. Scott sold for $14,000 to G.H. Lingle of La Feria and Frank Butler of Chicago - that's $1,400 per acre when orchards were climbing toward $2,000 per acre
  • Forty-eight Catholic nuns of the Order of the Visitation Sisters arrived in Laredo from Mexico City, having been 'requested to leave' and forbidden to wear their religious habits, with their furniture 'cast into the street'
  • Weslaco was raising a $25,000 bonus to attract Fred H. Scheer, a Dallas hotel operator, to build a $150,000 modern hotel on a park site the city had set aside
  • The newspaper cost five cents a copy and boasted six pages, while a St. Louis couple sent $1.50 for a subscription after investing in Valley real estate
Fun Facts
  • The Brownsville Herald's expansion to eight columns made it larger than most papers north of Houston, yet a small weekly - the Edinburg Review - had beaten them to the format by installing new equipment months earlier
  • Corpus Christi was preparing a summer 1926 advertising campaign that would reach newspapers with a combined circulation of 12 million - about one-tenth of the entire U.S. population at the time
  • The Catholic nuns fleeing Mexico were part of the Cristero War persecution that began in 1926, when President Plutarco Elías Calles launched aggressive anti-clerical policies that would spark a three-year religious civil war
  • That $150,000 hotel planned for Weslaco would cost about $2.6 million today, showing how aggressively small Texas towns were competing for development during the Roaring Twenties boom
  • Villa Maria College's new $25,000 building dedication represented 78 years of teaching by the Sisters of the Incarnate Word in Brownsville - they had arrived when it was still a frontier town
Celebratory Roaring Twenties Prohibition Politics Federal Economy Markets Religion Immigration Disaster Fire
March 7, 1926 March 9, 1926

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