Friday
December 28, 1906
Montgomery County sentinel (Rockville, Md.) — Rockville, Montgomery
“1906: When lumber cost $2.25 and funeral hearses came in white”
Art Deco mural for December 28, 1906
Original newspaper scan from December 28, 1906
Original front page — Montgomery County sentinel (Rockville, Md.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

This December 28, 1906 edition of Montgomery County's Sentinel is dominated by commercial advertisements rather than breaking news, painting a vivid picture of rural Maryland life just after Christmas. The front page is filled with lumber company ads offering detailed pricing: Frank Libbey Co. in Washington D.C. advertises North Carolina flooring for $2.25, four-inch shingles at $4.50 per thousand, and white pine doors for $1.40 each. The Gaithersburg Milling and Manufacturing Company promotes their 'Bonnie Binders' and chain drive mowers, while also noting they're prepared to buy wheat at prices 'close to Baltimore quotations' and have fertilizers 'bought before the war' at lower prices. The page also features a serialized story titled 'The Closed Gentian' by Virginia Leila Wells, telling the romantic tale of lawyer Howell Orchard and his lost love Emily. Local services round out the offerings: A.G. Carlisle advertises funeral directing services in Gaithersburg with a 'White Hearse for young people and children,' while Albert M. Bouic in Rockville offers bonds backed by the Aetna Indemnity Company, promising he can issue them 'ON THE SPOT' with the tagline 'An Aetna Bond was Good as Gold.'

Why It Matters

This snapshot captures America during Theodore Roosevelt's progressive era, when small-town newspapers served as the commercial and social hub of rural communities. The detailed lumber pricing reflects the ongoing building boom as America urbanized and expanded westward. The prominence of agricultural implement ads and wheat buying services shows how Montgomery County remained deeply agricultural, even as nearby Washington D.C. grew into a modern capital. The serialized romance story was typical entertainment for an era before radio or movies dominated popular culture.

Hidden Gems
  • A funeral director advertised a special 'White Hearse for young people and children' - a grim reminder of the era's high child mortality rates
  • The Gaithersburg company boasted having fertilizers 'bought before the war' at better prices - likely referring to the Russo-Japanese War that had ended the previous year
  • Lumber buyers were invited to 'spend the day with us' at the Washington D.C. yard to ensure correct shipments, with cars loaded in one day from their 'complete depot of supplies'
  • The newspaper's annual subscription cost just $1.50 if paid in advance, $2.00 if paid at year's end - about $48-64 in today's money
  • Professional advertising cards under 10 lines cost $8.00 yearly, while a full column ad ran $75 annually
Fun Facts
  • Those $1.40 white pine doors would cost about $45 today - a steal compared to modern prices that often exceed $200 for similar quality
  • The Aetna Indemnity Company advertising bonds 'Good as Gold' was prescient - Aetna would become one of America's largest insurers, still operating today over 160 years after its founding
  • Gaithersburg, featured prominently in the ads, would later become home to the National Institute of Standards and Technology and a major biotech hub, but in 1906 was purely agricultural
  • The detailed lumber prices reflect America's massive construction boom - the country was adding over 1 million new residents annually through immigration during this period
  • That Castoria baby medicine ad with '30 years' of use would continue running for decades more - the product wasn't discontinued until the 1980s
December 27, 1906 December 29, 1906

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