“1886: When Santa Claus Came to West Virginia (And Courtship Lasted Weeks in Greenland)”
What's on the Front Page
The Parkersburg Press rings in Christmas 1886 with a whimsical front-page feature imagining courtship in Greenland—where six-month nights mean a young man's evening call could last *weeks* instead of the measly four or five hours Parkersburg boys endure. The satirical piece hilariously describes Esquimau sweethearts sitting in darkened parlors 'for a few weeks,' the mother lighting gas and scolding them to 'have a little light on the subject,' and the young man pressing his arm around his date's waist for 'a few days' before she notices and flounces to the piano. The article mocks Victorian courtship rituals while celebrating the absurd advantages of Arctic geography. Below this comedy sits the season's genuine excitement: a announcement that Santa Claus himself will arrive in Parkersburg on Sunday evening and appear Friday, December 24th at Gust. E. Smith's jewelry store on Third Street—a personal visit, not a delegate, complete with 'all my ships, vessels and cars, loaded with presents.' The page rounds out with advertisements for Henry Keller's children's clothing (25% off for three days), Van Winkle Brothers' candies, and notices of Seminary entertainment and church temperance meetings.
Why It Matters
This snapshot captures the genteel, advertisement-saturated small-town America of the Gilded Age's closing years. The satirical Greenland piece reveals how Victorian courtship manuals and parental supervision governed young people's behavior—even as railroads and telegraph technology were shrinking America and expanding possibilities. The Santa Claus announcement reflects the emerging commercialization of Christmas, turning the holiday into a retail spectacle with coordinated merchant participation. Parkersburg itself—an Ohio River oil town in newly formed West Virginia (only 23 years old as a state)—was modernizing: the paper mentions telephone connections, gas lighting, and coordinated business promotion. These small details document how industrial America was reshaping even frontier communities into consumer-oriented urban centers.
Hidden Gems
- The Greenland satire mentions the young woman pointing to 'the portrait of her cross-eyed aunt, who was bitten by Hogan's dog the night before'—a hilariously random detail suggesting this was either a notable incident in the editor's social circle or pure absurdist humor in 1886.
- Van Winkle Brothers advertised 'superior hand-made candy mixture only twenty-five cents per pound,' and separately mentions their candies for eating 'by way of a little supper, to be washed down by a bowlful of snow'—suggesting Victorians actually served snow as a beverage/dessert accompaniment.
- The Seminary entertainment program lists 'Reading, Court Scene, from the Merchant of Venice, by the Literature Class'—young women publicly reciting Shakespeare at a public school event in 1886, challenging assumptions about female education in West Virginia.
- Carney Brothers grocers advertised 'the finest light brown sugar' at five cents per pound AND separately that they 'dress their own turkeys'—evidence of butcher-grocer integration and small-town vertical integration in food retail.
- An ad promises ice skates from The Smith Hardware Co. 'for the boys and for the girls'—a rare 1880s acknowledgment that girls participated in winter sports, not just spectated.
Fun Facts
- The paper mentions Gust. E. Smith's 'mammoth jewelry establishment' on Third Street, where Santa will appear. By 1886, jewelry stores were anchor tenants in small-city downtowns—the smartphones and luxury goods retailers of their era—proving that desire for status goods transcended New York and Philadelphia.
- Parkersburg had already negotiated 'special arrangements with the U. S. Government' for Santa's mail delivery via 'special post haste'—the Post Office Department was actively promoting Christmas as a commercial holiday in the 1880s, a deliberate campaign that transformed December mail volume and retail culture.
- The Seminary's public entertainment drew crowds 'notwithstanding the utter inclemency of the weather'—yet no one mentioned canceling. This reflects pre-automobile culture where weather was an accepted obstacle to social participation, not a reason to stay home.
- Henry Keller's 25% markdown on children's overcoats represents aggressive holiday discounting—a retail strategy already mature by 1886, suggesting Black Friday-style promotions were standard practice three decades before the term existed.
- The paper notes 'The London Theater still waves and is playing to fairly good business'—Parkersburg supported a theater showing melodramas with 247-act productions, revealing that even oil-town West Virginia had access to touring theater companies and the infrastructure to support them.
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