“While the Civil War Raged, Maine Was Selling Paradise: The Summer Resorts Edition (1864)”
What's on the Front Page
The Portland Daily Press opens with a glowing travel guide touting Maine's summer resorts, written by the Augusta correspondent of the Boston Advertiser. The piece celebrates destinations like Camden in Knox County—praised for its "grand bay scenery" and deep-sea fishing—alongside Harpswell, Boothbay, and Mount Desert Island. Each locale is marketed with Victorian-era romanticism: Harpswell's Casco Bay is described as an "inland lake" dotted with wooded islands, while the newly built hotels promise "ample accommodations" for the well-heeled rusticator. The article emphasizes that even while escaping to nature, guests needn't feel isolated—steamers from Portland and Boston arrive daily, and telegraph wires keep visitors connected to the wider world. It's quintessential mid-century tourism promotion, designed to lure city dwellers northward.
Why It Matters
Published on June 23, 1864—the darkest hours of the Civil War, with Grant's Virginia campaign grinding toward Petersburg—this breezy travel piece reveals an astonishing disconnect. While 620,000 Americans would die in the war, Maine's privileged classes were planning seaside holidays. The paper's other major story celebrates colored troops' heroism at Petersburg, yet Congress remained divided on equal pay and integration. The contrast is stark: one page celebrates leisure and natural beauty; another documents the hard-won military achievements that would eventually decide the nation's future. This tension captures the Civil War era perfectly—a country simultaneously at war and attempting normalcy.
Hidden Gems
- The travel guide mentions Mrs. Harriet Beecher Stowe's novel 'The Pearl of Orr's Island' as making that location famous—proof that American literature was actively shaping tourism marketing even in 1864, just a decade after Uncle Tom's Cabin's explosive publication.
- An advertisement for R.N. Brown's Commercial College promises 'Separate rooms for Ladies' and a 'Phonography' course—stenography was brand new technology in 1864, and the fact a Portland college offered it (and made space for female students) suggests forward-thinking business education.
- The paper reprints an observation by Lord Shaftesbury claiming that 89% of London's adult male criminals had fallen into crime between ages 8 and 16—and that living honestly to age 20 gave a man 49-to-1 odds of a respectable life. This Victorian-era statistical moralizing reveals how Americans were importing British social reform debates.
- Hugh M. Phinney's stove and furnace business advertises that it will trade 'second hand stoves' for new ones—an 1864 version of today's trade-in programs, showing consumer economics were already sophisticated.
- G.L. Bailey's gun and fishing tackle shop at 42 Exchange Street advertises 'Guns, Rifles, Revolvers' prominently alongside fishing gear—in wartime 1864, weapons sales were openly advertised alongside sporting goods with no apparent controversy or separation.
Fun Facts
- The paper celebrates colored troops' 'courage and dash' at Petersburg under General Smith's command—yet this same June 1864, Congress was still blocking equal pay for Black soldiers. Within weeks, the pay disparity would spark the famous protest at Fort Wagner; these soldiers' heroism was recognized by their commander but denied by their government.
- The travel guide gushes about Harpswell's 'new hotel, built the past year'—but Harriet Beecher Stowe's cottage on nearby Orr's Island (mentioned in the article) would become a pilgrimage site for abolitionists and American literary tourists. Tourism and literature were inseparably linked in Civil War–era Maine.
- Moosehead Lake's Mt. Kineo House is advertised as offering excellent trout fishing—that same resort would become one of the Northeast's most famous luxury destinations by the Gilded Age, attracting industrial magnates and presidents by the 1880s.
- The paper costs 3 cents per single copy, or $30 per year ($580 in today's money)—making a newspaper subscription a significant household expense, yet the ads show robust commercial activity, suggesting Portland's merchants were thriving despite the war.
- A business college ad boasts '500 references of first-class business men'—in an era before the Better Business Bureau or Yelp, reputation was literally printed into advertisements, with the principal personally guaranteeing results.
Wake Up to History
Every morning: one front page from exactly 100 years ago, with context, hidden gems, and an original Art Deco mural. Free.
Subscribe Free