What's on the Front Page
The Nashville Union and American for May 19, 1861, presents a strikingly ordinary front page for an extraordinarily turbulent moment. The entire front is dominated by commercial advertisements—James McLaughlin & Co. hawking flour, lard, corn, and hams from No. 8 Market Street; Stretch Forbes promoting their 'Cheap Cash Drug House' with garden seeds and elixirs; H. A. Hicks Co. selling house furnishings and kitchenware at 25% below usual prices. Interspersed are ads for daguerreotypes, ice from Lake Kingston, gaiters and boots, and Philadelphia clothing. There's even a cheerful advertisement for the Huntsville Hotel in Alabama, promising gaslit parlors and a billiard saloon. The Tennessee Marine and Fire Insurance Company announces a dividend. Not a single headline about secession, war, or the political crisis gripping the nation appears above the fold—or anywhere visible on this page.
Why It Matters
This date—May 19, 1861—falls just three weeks after the Battle of Fort Sumter (April 12-13), which ignited the Civil War. Tennessee itself was in the throes of deciding whether to secede; the state wouldn't formally leave the Union until June 8, 1861. Nashville, as Tennessee's capital, was becoming a crucial border city between the Upper South and the Confederacy. Yet this newspaper front page reveals how civilians in the immediate aftermath of war's opening shots were still conducting ordinary business, still shopping, still advertising dividends. It captures a strange historical moment: the nation was fracturing, but the commercial machinery of daily life hadn't yet fully seized. Within months, Nashville would be occupied by Union forces and become a military hub.
Hidden Gems
- The ad for 'Confederate States Flag Envelopes' by W. M. Button & Co.—selling envelopes printed with Confederate flags in Memphis. This wasn't nostalgia or retrospective production; it was May 1861, mere weeks into the war, and merchants were already mass-producing Confederate imagery for civilians.
- Dr. Wright's 'Rejuvenating Elixir' promised to cure 'Disorganisation of the Organa of Generation' and 'General Debility' for $3 per bottle (or three for $5). The ad includes an endorsement from 'Prof. Silliman of Yale College'—a real scientist (Benjamin Silliman), whose name was apparently borrowed liberally by patent medicine hucksters of the era.
- S. W. H. Ward's New York shirt company in the ad offers custom shirts made from 'New-York Mills Muslin' with 'fine Linen Bosoms' wholesale for $18 per dozen ($1.50 each), with detailed cost breakdowns showing $0.85 profit per shirt and warning skeptics: 'Those who think I cannot make a good shirt for $1.50 per dozen are mistaken.'
- The Nashville Commercial Insurance Company, capitalized at $100,000 'all paid in,' advertised fire insurance on buildings, goods, and notably 'negroes against the mishap of flight'—insurance against enslaved people escaping, a haunting commodification of human beings on the eve of the Civil War.
- Multiple ads for 'Bolted Meal' and 'Bran and Shipstuffs' from McLaughlin suggest intense focus on provisioning—likely already anticipating military demand or civilian anxiety about supply as the conflict began.
Fun Facts
- James McLaughlin & Co. appears at least 15 times on this front page alone, advertising everything from flour to corn to hams to potatoes—dominating the classified space. By 1861, McLaughlin was Nashville's dominant provision merchant and would become even more essential as the war disrupted supply chains; the firm survived Reconstruction and operated into the early 1900s.
- The Stretch Forbes drug store advertised 'Ambrotype, Mellaindotype, Photograph and Daguerreotype Goods'—four different photographic technologies coexisting in 1861. Within five years, most would be obsolete, replaced by cheaper carte de visite and cabinet card photography that would dominate the Civil War era.
- Dr. Wright's Elixir was sold in New Orleans (where the manufacturer was based) but retailed in Nashville by multiple druggists, illustrating how patent medicines were distributed across the South even as the region fractured—commercial networks persisted across state lines even as political ones collapsed.
- The ad for 'Old Sachemi Bitters and Wigwam Tonic' endorsed by Yale professor invoked Native American imagery ('Sachemi,' 'Wigwam') even as actual Native Americans—including many from Tennessee—were being driven westward. This wasn't accidental branding; it exploited Romantic-era nostalgia for a vanishing world.
- Lake Kingston Ice was being harvested, stored, and sold in Nashville in May—the ice houses and depots 'reopened' each season, providing refrigeration for the pre-electric South. By the Civil War's end, Nashville would have seen most such civilian infrastructure destroyed or repurposed for military use.
Wake Up to History
Every morning: one front page from exactly 100 years ago, with context, hidden gems, and an original Art Deco mural. Free.
Subscribe Free