“Take the Waters: How Middle-Class Tennesseans Invented the American Spa in 1856”
What's on the Front Page
The Nashville Union and American's June 29, 1856 edition is dominated by advertisements for Tennessee's burgeoning spa and resort culture. The front page reads like a travel brochure, with extended notices for Beaver Dam Springs (in Hickman County, 45 miles west of Columbia), Epperson Springs (in Macon County), Buena Vista Springs (Logan County), Kingston Springs, and Tyree's Spring. These "watering places" promised relief from chronic ailments—liver disease, scrofula, dropsy, and "those ailments of which females are the silent but severe sufferers"—through mineral waters and medicinal springs. One glowing letter from a visitor to Beaver Dam Springs, published from the Nashville Christian Advocate, testifies that the location offered hunting, fishing, billiards, and dancing, with venison and fresh fish supplied daily from the surrounding woods and streams. The resorts charged between 60 cents and $3 per day for boarding, making them accessible leisure destinations for the growing middle class. The page also features practical notices: subscription rates for the tri-weekly edition ($5 per year), a grand new marble hotel opening in New York at 666-670 Broadway, and a patent notice for Charles Leavitt's "Excelsior Corn and Cob Mill," priced at $50 and promising to grind 10-20 bushels per hour.
Why It Matters
In 1856, America was experiencing a pre-Civil War expansion of leisure culture and consumer confidence among the middle and upper classes. These spa resorts represented a new kind of tourism tied to 19th-century medical beliefs about mineral waters and "taking the cure." The prominence of these advertisements reflects both economic optimism in the Upper South and the growing medicalization of health—wealthy Americans traveled to springs seeking scientific remedies for chronic disease. Meanwhile, the Excelsior Mill advertisement showcases the era's obsession with technological innovation and efficiency. Published just four months after the Kansas-Nebraska Act had torn the nation apart and five years before secession, this Nashville paper presents a snapshot of ordinary Southern life before the war—prosperous, connected to national commerce, and oriented toward improvement and leisure.
Hidden Gems
- The Excelsior Mill advertisement includes a bombastic challenge: the inventor claims such superiority that 'we will give a silver cup to any Corn Crusher that can be produced, of the same size and same length of lever, that will grind finer and faster than the Excelsior'—19th-century trash talk disguised as commercial confidence.
- Beaver Dam Springs charged $25 per month for board, but offered 'a liberal deduction for families where the number exceeds five'—evidence of how resort pricing was strategically designed to attract entire family groups and extended visits.
- Dr. A. M. Keller, proprietor of Epperson Springs, promised he would personally provide medical advice 'without any additional charge in the day time, except for Medicine or for Surgical operations'—showing how these resorts functioned as informal health clinics staffed by resident physicians.
- The Excelsior Mill came with 'printed directions for which accompany each Mill' so that 'any ordinary farm hand' could assemble it—an early example of DIY consumer culture and the democratization of farm technology.
- T. Scott, proprietor of Tyree's Spring, handed over management to his son 'who has been with me since the opening of the St Cloud'—a family succession that reveals the personal, dynastic nature of Tennessee's hospitality business.
Fun Facts
- The new Broadway hotel advertised here—'the location of this House makes it very desirable...in the immediate vicinity of fashionable places of amusement'—represents the emergence of New York City's modern hotel district. Within two decades, Broadway would become the center of American urban leisure and the beginning of what we'd recognize as modern midtown Manhattan.
- Dr. A. M. Keller at Epperson Springs had '27 years' of medical experience by 1856, which means he'd been practicing medicine since around 1829—before germ theory, anesthesia, or antibiotics existed. These springs represented the cutting edge of American medicine at the time.
- The Excelsior Mill cost $50 in 1856, equivalent to roughly $1,500 today, yet the advertisement claims farmers could afford it because repairs would cost only $9 over six years while competing mills cost $220 to operate—an early example of the 'total cost of ownership' sales pitch that wouldn't become common marketing language until the 20th century.
- Charles Leavitt obtained his patent in February 1855 and was already advertising nationally by June 1856—a remarkably fast path to market that suggests he had financial backing and distribution networks in place, possibly through agricultural societies or county fairs mentioned in the copy.
- The paper's subscription rate of $5 per year for the tri-weekly edition represented about two-thirds of a farm laborer's monthly wage—yet these elaborate resort advertisements filled the front page, indicating that the Union and American's actual readership was not poor farmers but merchant-class townspeople who could afford leisure travel.
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