“One Cent for Redemption: The Temperance Paper That Tried to Save America's Soul (1846)”
What's on the Front Page
The Columbian Fountain, a newly launched temperance newspaper edited by Ulysses Ward and his son Rev. J.T. Ward, dominates this October 1846 Washington, D.C. front page. Published daily for just one cent per issue, the paper promises to champion the cause of temperance while enriching its columns with original articles on commerce, literature, science, and morality. The masthead announces ambitious editorial goals: blending variety, amusement, and instruction for diverse readers, while explicitly rejecting sectarian, political, or personal attacks. The bulk of the front page bristles with passionate temperance advocacy. Contributors with the nom de plume 'Senex' launch fiery attacks on distillers and vendors of 'liquid poisons,' arguing that their combined efforts spread 'baseness and misery' despite churches, laws, and schools working against intemperance. Another piece urges churches themselves to purify their ranks, demanding that no church member should make, sell, or drink ardent spirits. The page also features poetry on moral uplift—'Look Aloft' offers verses on finding heavenly strength during life's tempests—and concludes with a stirring historical anecdote about Patrick Henry riding fifty miles to defend three Baptist clergymen prosecuted for preaching the gospel.
Why It Matters
In 1846, the temperance movement was reaching fever pitch in America, driven by evangelical Christianity and emerging concerns about urban disorder and alcoholism's social costs. The launch of dedicated temperance papers like the Columbian Fountain reflects how organized the anti-alcohol crusade had become—this wasn't casual moralizing but coordinated, media-driven advocacy. The paper's insistence that churches themselves must be temperance bastions foreshadows the coming decades of moral reform that would culminate in Prohibition in 1920. The Patrick Henry narrative, meanwhile, invokes the Revolution's hero to legitimize religious freedom and conscience—a potent rhetorical move in an era when debates over slavery, religious establishment, and individual liberty were tearing the nation apart. By 1846, America was already fracturing along sectional and moral lines, and publications like this one were both symptoms of and fuel for the cultural conflicts ahead.
Hidden Gems
- Dr. Philander Gould advertises his medical services 'opposite Messrs. Brown's Hotel'—Brown's Hotel was Washington's most prestigious address in the 1840s, suggesting this doctor catered to the city's elite political class.
- J. Edgar's Musical Academy on G Street charges $12 per quarter for instruction in piano, guitar, flute, violin, and vocal music—roughly $400 in today's money, indicating music lessons were a luxury for the relatively wealthy in 1840s Washington.
- Samuel Devaughn advertises 'Swedish Leeches' for sale and 'cupping, leeching and bleeding' services—still standard medical practice in 1846, though these treatments would be abandoned within two decades as germ theory revolutionized medicine.
- A house carpenter and joiner named A. Gladmon advertises from a shop at 'corner of 9th and M streets'—these specific street corners became the anchors of Washington's early commercial grid as the city slowly expanded beyond Capitol Hill.
- The paper costs one cent daily or three cents per issue for the weekly edition—the daily price was identical to the New York Tribune, the nation's most influential newspaper, suggesting intense competition even in a city of just 40,000 people.
Fun Facts
- Ulysses Ward, editor of the Columbian Fountain, named his paper to evoke the classical symbol of the Republic—the Columbian Fountain, representing Lady Liberty—at a moment when America's moral soul was being tested by slavery and sectional division. Within 15 years, that division would explode into civil war.
- The temperance movement that Ward championed would reach its legislative apex in 1920 with the 18th Amendment and Volstead Act—Prohibition. But by 1933, it would be repealed, one of only two amendments ever to be fully rescinded, making this 1846 newspaper a snapshot of a reform movement destined for spectacular, humiliating failure.
- Patrick Henry's defense of the Baptist preachers, featured prominently on this page, echoes his 1775 'Give me liberty, or give me death' speech. Yet Henry himself enslaved over 60 people throughout his life—a moral contradiction that Ward and his readers either didn't see or chose to ignore.
- The newspaper's office on Pennsylvania Avenue 'a few doors East of the Railroad' references the Baltimore and Ohio Railroad, which had reached Washington in 1835. The railroad's arrival transformed the capital from a sleepy Southern town into a modern city, and with it came the urban vices—drunkenness, vice, crime—that temperance advocates blamed on industrialization.
- Rev. J.T. Ward, listed as 'Assistant Editor' and Ulysses Ward's son, represents the tight fusion of religious authority and journalism in the 1840s. By the end of the century, professional journalism would separate from clergy, creating the modern 'objectivity' standard that didn't yet exist in Ward's crusading temperance press.
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