“The Penny Temperance Press: How a One-Cent Newspaper Tried to Sober Up 1846 Washington”
What's on the Front Page
The Columbian Fountain announces its establishment as Washington's newest temperance-focused newspaper, edited by Ulysses Ward with assistance from his son, Rev. J. T. Ward. Priced at just one cent per issue, the paper promises to champion the temperance cause while enriching its pages with "original articles on subjects calculated to interest, instruct, and benefit its readers." The masthead declares the publication devoted to "Temperance, Morality, Literature, Arts, Science, Business and General Intelligence." Notably, the editors pledge to avoid "sectarian, political, or personal character" content—a bold editorial stance for 1846 Washington. The front page is dominated by subscription information, advertising rates (ranging from 37 cents for a square of 14 lines to 3 cents per line), and mail arrangements detailing when Eastern, Western, and Southern postal routes operate from the Pennsylvania Avenue office.
Why It Matters
The Columbian Fountain's launch captures a pivotal moment in American history—the height of the antebellum temperance movement, which would dominate social reform discourse for decades. In 1846, the temperance cause was gaining mainstream respectability, attracting educated clergy and moral reformers. This newspaper's emphasis on "temperance and morality" while explicitly rejecting partisan politics reflects the era's anxiety about alcohol's role in American civic life. The Mexican-American War had just begun that May, yet this publication studiously avoids political coverage—unusual for the period and revealing how temperance advocates sought moral high ground above partisan squabbling. Washington's explosive growth and the expansion of the penny press meant affordable newspapers could now reach working-class readers.
Hidden Gems
- Dr. Jonas Green, late of Philadelphia, advertised homeopathic medicine services on C street—marking the arrival of alternative medicine in Washington when allopathic (conventional) medicine still dominated. Homeopathy would remain controversial for decades but attracted educated patients seeking gentler treatments.
- S. Ball's business card reveals he was simultaneously a tobacco dealer AND a watch/jewelry repairman—a combination that perfectly captures the opportunistic, multi-skilled nature of 19th-century commerce where a shop owner did whatever paid the bills.
- The mail arrangements show Eastern mail closed at 4:30 PM AND 9 PM daily, meaning the postal system ran multiple delivery cycles per day. Letters to Baltimore could arrive the same evening; communication cycles were dramatically faster than commonly imagined.
- E. Wheeler's hardware store advertisement lists 'Palmer's pat. Blind Hinges' and 'Farnham's pat. Window Blind fasteners'—evidence that window blind innovations were being actively patented and marketed as premium products, suggesting a thriving mid-19th-century building materials industry.
- Whitney's boot and shoe dealer specifically advertised stock 'suitable for plantation use'—a chilling reminder that Washington merchants were openly marketing to slaveholders in a border city where slavery remained legal and economically central, just 16 years before the Civil War.
Fun Facts
- The Columbian Fountain cost one cent—same price as the most famous papers of the era like the New York Sun (1833) and Herald (1835). This penny press revolution democratized news, making information accessible to laborers and servants for the first time; by 1846, hundreds of such cheap papers competed fiercely across American cities.
- Ulysses Ward's paper claimed temperance focus yet accepted advertisements for whiskey-related products and establishments without apparent contradiction—revealing how 19th-century temperance was often about 'moral drinking' and regulation rather than absolute prohibition. That wouldn't come until the 18th Amendment in 1920, 74 years later.
- The paper advertised F. Howard's Improved Chemical Chloride Soap, claimed to cure 'cutaneous diseases, particularly in infants'—dangerous medical claims by modern standards. The FDA wouldn't regulate medical advertising until 1906, and the FTC not until 1914, leaving hawkers free to make wild promises.
- Rev. J. T. Ward served as Assistant Editor—unusual for clergy in 1846, but reflecting the dominance of religious figures in temperance movements. Ward represented the social reform wing of American Protestantism that viewed drinking as a moral rather than merely medical problem.
- The paper's office sat 'on Pennsylvania avenue, a few doors East of the Railroad'—the Baltimore & Ohio Railroad had just begun regular passenger service to Washington in 1844. This new transportation infrastructure was reshaping how newspapers obtained content and distributed copies to outlying areas.
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