What's on the Front Page
The Arkansas State Gazette's June 15, 1846 front page leads with administrative and business matters befitting a frontier newspaper, but the real star is an excerpt from J.T. Headley's new book *Napoleon and his Marshals*—a vivid, gripping account of the Burning of Moscow during Napoleon's 1812 invasion of Russia. The passage dominates the page with extraordinary narrative power, depicting Marshal Mortier's desperate battle against the flames as the city burns around him. The reviewer compares it favorably to Croly's famous depiction of Rome's burning under Nero, praising its 'evident reality' and 'condensed narrative power.' The description is cinematic: 'Fiery balloons were seen dropping from the air,' explosions tearing through sealed dwellings, Napoleon himself fleeing through streets 'half suffocated' by smoke as 'walls of fire' collapse around him. The Gazette also reprints subscription rates ($3 annually, reduced to $2 for prompt payment), advertising terms, and a charming poem titled 'There is No Such Word as Fail'—inspirational verse about perseverance that appears to have been a popular piece of the era.
Why It Matters
In 1846, Arkansas was still a young frontier state—just 16 years into statehood—and newspapers like the Gazette were lifelines to the wider world. Americans were voracious consumers of European history and military narratives, especially tales of Napoleon, whose legend loomed large in the American imagination decades after his death in 1821. This excerpt appeared just as the Mexican-American War was beginning (formally declared May 13, 1846), making martial narratives and tales of military struggle deeply resonant. The impulse to reprint Headley's dramatic prose shows how Arkansas readers, despite their remove from Eastern publishing centers, hungered for sophisticated literary content and grand historical narratives. The Gazette itself was a symbol of democratic ideals—'The Constitution and the Laws' its motto—reflecting the nation's founding principles during a period of westward expansion and rising sectional tensions.
Hidden Gems
- The Arkansas State Gazette cost $3 per year in 1846, but the editor offered a limited-time discount to $2—but only if paid within two months. This is perhaps America's earliest 'flash sale' marketing strategy, complete with deadline pressure.
- The newspaper employed an elaborate system for paying subscriptions through post offices, documented with formal receipts and debits between postmasters. An example receipt from Batesville's postmaster R. Williams shows the bureaucratic machinery required to collect newspaper payments across the Arkansas territory.
- The advertising rate schedule is meticulously tiered: 10 lines cost $1 for first insertion, 50 cents thereafter. But here's the catch—'All advertisements of personal altercations will in all cases be charged double,' suggesting the editor had learned to monetize public feuds and disputes.
- Candidate announcements for office required a $5 advance payment—a substantial fee that likely discouraged frivolous or impulsive political campaigns in 1846 Arkansas.
- A. Rapley & Co. advertised 'superior Winter Lard Oil' for sale—a commodity that hints at the agricultural and industrial life of frontier Arkansas, where rendered animal fat was essential for lighting and cooking.
Fun Facts
- J.T. Headley, whose *Napoleon and his Marshals* excerpt dominates the page, became one of the best-selling authors of the 19th century. He would eventually publish over 30 books and was considered among the finest popular historians of his era—yet most Americans today have never heard of him.
- The Burning of Moscow passage Headley describes occurred on September 15, 1812—exactly 34 years before this newspaper was printed. For readers in 1846 Arkansas, this was recent enough to feel contemporary but distant enough to feel safely historical.
- Marshal Mortier, the heroic figure in Headley's narrative, was indeed real: Édouard Mortier (1768–1835) served Napoleon and survived the Russian campaign. He later became a marshal of France under Louis XVIII and died of wounds sustained during an assassination attempt in Paris—his life reading like a Romantic novel.
- The inspirational poem 'There is No Such Word as Fail' that shares the front page reflects the 'go West, young man' ethos of 1846 America. For frontier Arkansas readers, such uplifting verses weren't idle sentiment—they were practical philosophy for survival.
- Benjamin J. Borden's masthead appears as publisher, but by 1846, the Arkansas State Gazette had already been in continuous publication for 20 years. It was one of the oldest newspapers west of the Mississippi River at that point.
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