“A Penny for Your Temperance: How One Washington Printer Started a Moral Crusade in 1846”
What's on the Front Page
The Columbian Fountain, a brand-new daily temperance newspaper published by Ulysses Ward from an office on Pennsylvania Avenue near the Railroad, launches with grand ambitions. This April 29, 1846 debut marks Ward's pivot from tri-weekly publication to a full daily paper, backed by his purchase of a printing establishment and the professional assistance of his son, Rev. J. T. Ward. At one cent per issue, the paper promises readers a blend of temperance advocacy, Congressional proceedings, and early news wire coverage. The masthead declares the publication 'Pledged to the cause of Temperance,' signaling that this isn't merely a news organ but a moral crusade in print form. Ward's launch statement is earnest and sweeping: the paper will contain 'original articles on subjects calculated to interest, instruct, and benefit its readers,' with strict editorial policies banning 'sectarian, political, or personal' content while embracing Commerce, Literature, and Science. The front page also bristles with Washington business advertisements—boot makers, blacksmiths, carpenters, hardware dealers, and coal merchants—revealing a capital city humming with construction, commerce, and daily commerce tied intimately to the federal government's presence.
Why It Matters
1846 America was deep in the grip of the temperance movement, which would ultimately reshape national culture and culminate in Prohibition in 1920. Temperance societies, pledges, and reform newspapers like the Columbian Fountain were ubiquitous in the 1840s, reflecting a genuine middle-class moral panic about alcoholism's devastation on families and productivity. The Columbian Fountain's launch shows how this ideology was disseminated through the penny press—a revolutionary distribution model that made newspapers accessible to ordinary working people, not just elites. Washington, D.C. in 1846 was also booming with federal expansion, visible in the dense roster of tradesmen and builders advertising in this issue. The nation was on the cusp of westward expansion (the Oregon boundary dispute would be settled that year), and the capital itself was growing to accommodate new government offices and congressional seats.
Hidden Gems
- Thomas B. Griffin's boot and shoe store is liquidating its entire inventory at cost, hawking 200–300 pairs of 'black and white satin, and black and white Kid slippers of the finest quality, at 25 per pair'—suggesting a possible business failure or sudden relocation distress in early Washington retail.
- Dr. Judson's portrait is being sold by subscription in three formats (lithograph, fine board, steel engraving) at prices ranging from 25 cents to $2, organized through Wm. Q. Forck's bookstore—an early example of how religious figures were being commercialized and merchandised to the masses.
- S. Devaughn on 9th Street advertises 'a large supply of best Sweedish Leeches, already on hand, to be applied or for sale'—a reminder that bloodletting and leech therapy were still mainstream medical practice in 1846, competing with the new 'Homoepathy' being practiced by Dr. Julian Green, also advertised in the same issue.
- John Purdy is selling multiple properties 'fronting on First street South, fronting the Capitol,' including a brick house currently occupied by the Columbian Fountain itself—showing how the nation's capital was rapidly subdividing and commercializing land around the seat of government.
- The Protection Insurance Company of Hartford, Connecticut is aggressively marketing fire insurance through agent S. Hyatt at his Pennsylvania Avenue office, offering coverage against 'the ravages of this destructive element, which often in a single hour sweeps away the earnings of many years'—reflecting a growing American risk-management culture.
Fun Facts
- Ulysses Ward's printing establishment on Pennsylvania Avenue was one of the earliest dedicated temperance newspaper operations in the capital. The temperance movement would peak in influence by the 1920s, resulting in the 18th Amendment and Prohibition—a direct line from Ward's 1846 crusade to national law.
- The penny press format championed by the Columbian Fountain (at one cent per issue, or $1 per year for the weekly) revolutionized information access. Before this era, newspapers cost 5-6 cents and were luxury items; the penny press democratized news and created the modern newspaper industry that dominates through the 20th century.
- Rev. J. T. Ward, Ulysses's son and assistant editor, represents the deep entanglement of religious authority with journalism in the 1840s—the clergy were expected to participate in public moral campaigns, a role that would slowly diminish as journalism professionalized.
- The packed hardware store inventory listed by E. Wheeler—including everything from 'Palmer's pat. Blind Hinges' to 'American and English Blister, Cast and Sheer Steel'—documents Washington's construction boom driven by federal building projects, which would accelerate through the Civil War era.
- The offer to publish Dr. Judson's portrait 'under the direction of the Baptist Board of Foreign Missions' shows how mid-19th-century Protestant denominations were early adopters of mass media and celebrity culture, foreshadowing modern evangelical marketing strategies.
Wake Up to History
Every morning: one front page from exactly 100 years ago, with context, hidden gems, and an original Art Deco mural. Free.
Subscribe Free