Sunday
October 23, 1836
Alexandria gazette (Alexandria, D.C.) — Virginia, Alexandria
“How Alexandria Merchants Begged Customers Not to Shop in Washington—1836”
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Original newspaper scan from October 23, 1836
Original front page — Alexandria gazette (Alexandria, D.C.) — Click to enlarge
Full-size newspaper scan
What's on the Front Page

The Alexandria Gazette, a daily paper published by Edgar Snowden for $5 per annum, dominates its front page with bustling commercial announcements reflecting a thriving port city on the Potomac. The lead story is the establishment of a regular packet line between Boston and the District of Columbia, featuring four first-class vessels—the Brig Esther, Wamkinco, Amulet, and Columbia—sailing weekly with excellent passenger accommodations under experienced masters. Below this maritime trade announcement sits an avalanche of rental properties: a three-story brick dwelling at Union and Prince streets ideal for grocery business, a tavern at King George Court House in Virginia, and a frame building near the Brewery measuring 23 feet front. The paper's lower half erupts with dry goods advertisements from major merchants like William H. Mount & Company and Hugh Smith & Company, showcasing imported British, French, and American fabrics—75 pieces of superfine broadcloth, 100 pieces of French merinos, luxury silks and satins from Liverpool. These aren't modest offerings; they reveal Alexandria as a sophisticated consumer hub receiving regular shipments from New York, Philadelphia, Baltimore, and Liverpool.

Why It Matters

October 1836 marks a pivotal moment in American mercantile expansion and early industrial commerce. Alexandria, strategically positioned as the primary port for Washington, D.C., was experiencing explosive growth as the nation's capital established itself. The regular packet service to Boston represents the infrastructure supporting America's emerging national economy—reliable, scheduled maritime commerce linking regional centers. Meanwhile, the extraordinary volume of imported luxury goods flooding Alexandria reveals how thoroughly Anglo-American trade networks had rebuilt after the 1812 war, and how even a secondary city could access European fashions within weeks. This was the final year before the Panic of 1837 would devastate American commerce, making these confident merchant advertisements a snapshot of pre-crisis optimism.

Hidden Gems
  • J. Morrison's bookstore advertised 'Howe's Complete Works' in 2 volumes alongside 'The Baptist in America' and 'Wirt's Life of Patrick Henry'—revealing that even in 1836, Alexandria readers could purchase sophisticated theological and biographical works, positioning the city's literacy well above frontier standards.
  • A merchant offered 'ruled cap writing paper, an excellent article for country merchants'—suggesting Alexandria was already functioning as a distribution hub selling wholesale supplies to rural Virginia, not merely consuming goods itself.
  • The Alexandria Foundry and Machine Factory (Thomas R. Smith & Co.) manufactured high-pressure fire engines, rope machinery, and sophisticated industrial equipment including 'Letter Copying Presses' and 'Soda-water Apparatus'—revealing manufacturing sophistication most associate with Northern industrial centers.
  • A 'Remedy for Asiatic Cholera, Diarrhoea' advertisement appears at the page's end, suggesting the paper's readers were acutely aware of epidemic disease threats just one year after major cholera outbreaks devastated American cities.
  • One vendor advertised 'assorted coloured grodesswiss' and 'Gros de Paris' silk fabrics at such volume that a single merchant held 10+ pieces of each—demonstrating the staggering quantity of imported luxury textiles saturating even secondary American markets by 1836.
Fun Facts
  • The Boston-Alexandria packet line advertised here would become the lifeblood of Chesapeake commerce—yet within a decade, the Baltimore & Ohio Railroad (chartered in 1827 but expanding rapidly after 1835) would begin cannibalizing maritime trade, rendering weekly sailing schedules obsolete by the 1850s.
  • Hugh Smith & Company advertised 'Window Glass at factory prices'—in 1836, window glass was still a luxury item; the industrial glass-making revolution was just beginning, and selling imported British glass was genuinely high-end retail.
  • The merchant T.O. Wilbar manufactured 'Silk Hats' and 'Fur Capes' with a poignant note: 'I do hope that the ladies of our town and vicinity will not forget an old forty years' citizen and their beloved home, and not go to Washington'—a desperate plea revealing how Washington, D.C.'s rapid growth was literally draining Alexandria's consumer base and merchant class.
  • Rental prices reveal Alexandria's desirability: a three-story brick building at prime Union and Prince streets location commanded rent high enough to require negotiation, while Washington, D.C. property—lots in squares 259, 231, and 504—was being offered with 'extensive credit on good security,' suggesting the capital's real estate market was overheated and speculative.
  • George S. Hough's dry goods inventory listed 'Mousseline de laine, a splendid article for ladies' dresses' alongside precise measurements like '3-4 wide Russia diaper'—each item represented personal risk, as a merchant could hold $10,000+ in inventory with no refrigeration, no insurance, and complete vulnerability to fashion shifts or fire.
Anxious Economy Trade Transportation Maritime Economy Markets
October 20, 1836 October 24, 1836

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